Who we are

Our website address is: https://ethos-attire.com.

We are a clothing retailer, encouraging conscious clothing, and trade as Ethos Attire. For the purposes of data protection Hamilton Duxbury Ltd is the data controller of this website. This privacy policy sets out how we collect, use, disclose, store and protect information you give us when you use this website. We are committed to ensuring that your privacy is protected. If we make any changes to our privacy policy we’ll let you know through your email.

What personal data we collect and why we collect it

Ordering from our website

When ordering from our site we collect all the details we need to process your order. This includes: name, email address, phone number, postal address, and card details or payment information. We will email you about your order. We will also email you when you set up your account to verify your details.

As a new business, we strive to improve our products and service. Your feedback is vital to us. For this reason, after you have purchased, we invite you to give feedback on our service and the item(s) you bought. Feedback is collated by an independent third party. We also invite you to share photos of your item(s) which will then share on the site.

Our Newsletter

We are trying to start a movement and share our Ethos with the world. If you have purchased from us we will send you a short email and if you don’t want to receive our updates, offers and news, please just opt out using the unsubscribe prompt.

If you haven’t purchased anything from us but love what we do, you can join in our journey by signing up to our newsletter at any time. You can click ‘unsubscribe’ at the bottom of our emails, should you change your mind.


If you leave comments on the site we collect the data shown in the comments form, and also the your IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


Cookies are small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping baskets, and provide anonymised tracking data to third party applications like Google Analytics.  As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.

If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How long we retain your data

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

If you make a purchase we have to retain the transactions information for 6 years for tax purposes.

What rights you have over your data

If you have an account on this site you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Your contact information

Under GDPR your rights around data fall into the following categories:

  • the right to be informed;
  • the right of access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to data portability;
  • the right to object; and
  • the right not to be subject to automated decision-making including profiling.

You can read more about your rights in details here;

We are keen to protect your data and only use it as discussed here. If for any reason, you are not happy with the way we have managed you information please get in touch through info@ethos-attire.com.

If we are unable to resolve your issue, you may also get in contact with the Information Commissioner’s Office (ICO): https://ico.org.uk

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